CRM stands for customer relationship management. That sounds very fancy, but means something like an extensive address book. With of course a lot of bells and whistles. But basically it is a system to keep track of who you are in contact with.
Nowadays, a smart and simple CRM system must of course be able to be linked to external systems and it must be “smart”. It must save you time, it must give you a good overview of your company and it must help you to achieve your (sales) objectives.
The latter remains a (very) large part of most CRM systems. Leads, sales, turnover and targets, that is where it usually revolves. For every company it is of course important to achieve sufficient turnover, and preferably also to grow a little bit every year.
However, what should a good CRM system consist of for you? Is it about sales? Is it about getting new leads? Is it about maintaining existing contacts? Or is it about keeping track of activities? It should be clear, there is no right or wrong answer, every company has its own goals, and the right system should match them. However, it is very important to consider what these are.
We don't have the answer. We do have an idea. But that doesn't mean that our idea is relevant for every company. That's why it's very important to think in advance about what the organization and therefore this CRM system will do...
In the future, we will delve into what you can and should do with a CRM system.