It may not always be fun or exciting, but if you don't measure, you don't actually know what's happening on your site. It is useful to have smart tools that do this for you.
In addition to Google Analytics, we also use Google Analytics SE Ranking to find out what we are good at. One thing we quickly learned, we still have a lot of work to do!
SE Ranking helps to determine what is important and where we can make good profits. It is useful if you do the right things, so that you also achieve your results.
In the future we will write in more detail about our experiences with SE Ranking. For now, it's enough to say that it is a simple tool, which you can try for free for two weeks, that gives you a lot of insights about your website. For example, we learn from click behavior whether people think “Measuring is knowing” is a good title, or whether they leave this page after a few seconds. But also whether you are found well with this text.
SEO is something to delve into, but without the right tools it is difficult to start simply. We just started ourselves and learned a lot along the way. Among other things, SERanking is an easy tool that has brought us a lot.
So give it a try yourself, and we are curious to see what you learn from it.